Make.com: Automate Content for WeChat & Social Platforms

Overview

This tutorial explores how to use the Make platform, combined with RSS feeds and AI models like ChatGPT, to automate the generation and batch publication of mixed-media articles for social platforms.

Note for Western Readers: WeChat Official Accounts is China’s major content publishing platform (similar to Medium or Substack). This workflow’s principles apply to any content platform supporting Markdown or rich formatting.

This solution significantly improves content production efficiency:

1. Auto-Fetch Latest content from RSS feeds
2. Format Conversion HTML to Markdown
3. AI Creation ChatGPT translates, polishes, generates posts
4. Multi-Platform Output Simultaneously generate content for multiple platforms
5. Knowledge Base Storage Auto-save to Notion

Complete workflow: RSS → HTML to Markdown → ChatGPT → Notion

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Core Decision Factors

When choosing this type of automation solution, consider:

• Automation Platform Efficiency - Platform execution speed, stability, and complex workflow handling capability
• Content Generation Quality - AI-generated content accuracy, originality, readability
• Multi-Platform Integration - Support for seamless integration with mainstream social media and knowledge bases
• Content Formatting Support - Support for images, code blocks, multi-level headings, and other rich media elements

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Technical Specifications

Specification	Value	Notes
Automation Platform	Make.com	Core platform for building entire workflow
Information Source	RSS Feeds	GitHub Trending, XML-formatted structured data
AI Model	OpenAI GPT-4o	For translation, polishing, post generation
Article Word Count	2,000+ words	Set via prompt to ensure content depth
ChatGPT Token Limit	4,000	Maximum length for generated content
Content Format Conversion	HTML to Markdown	Make.com built-in module
Knowledge Base Integration	Notion	Save generated articles for easy management
Multi-Platform Output	WeChat, Instagram, etc.	One workflow generates multiple formats

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Prerequisites

Before starting, ensure you have:

• Make.com account (free registration)
• OpenAI API key (for GPT-4o)
• Notion account (to store generated content)
• RSS feed (e.g., GitHub Trending RSS)

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Step 1: Configure RSS Feed

First, find an appropriate RSS feed. Using GitHub Trending as example:

GitHub Trending RSS website, supports different languages and time ranges

Add Watch RSS feed items module in Make:

• Enter RSS feed URL
• Set check frequency (e.g., hourly)
• Configure maximum returned items

Note: Specific modules like Watch RSS feed items must be the first trigger in workflows.

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Step 2: Convert HTML to Markdown

RSS-captured content is typically HTML format and needs conversion to Markdown for further processing.

Add HTML to Markdown module:

• Input: Content retrieved from RSS module
• Output: Clean Markdown text

This conversion step is critical because:

• Markdown format is easier for AI to understand and process
• Can be directly used for multi-platform publishing
• Preserves structure like headings, lists, code blocks

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Step 3: Configure ChatGPT for Content Generation

This is the core workflow step, using carefully designed prompts to control AI output.

Customized system prompt settings

Prompt Design Points

System Role:

You are a professional technical content editor skilled at transforming GitHub open-source project introductions into articles suitable for social platform publication.

Requirements:
1. Article must be at least 2000 words
2. Use Markdown format with multi-level headings
3. Do not fabricate information; all content must be based on provided materials
4. Language should be engaging and suitable for tech enthusiasts
5. Use code block format when including code examples

User Message:

Please transform the following GitHub project introduction into a social media article:

{{Markdown content}}

Key Parameters

• Model: gpt-4o
• Max Tokens: 4000
• Temperature: 0.7 (balance creativity and accuracy)

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Step 4: Generate Content for Multiple Platforms

One workflow can output content in multiple formats.

Add another ChatGPT module with different prompts to generate content for platforms like Instagram or LinkedIn:

Transform the following content into Instagram/LinkedIn post format, requirements:
1. Attention-grabbing title with emoji
2. Concise body text, within 300 words
3. Include 5-8 relevant hashtags
4. Output JSON format: {"title": "", "content": "", "tags": []}

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Step 5: Save to Notion

Save generated content to Notion for easy management and subsequent publishing.

Add Notion - Create a Database Item module:

• Select target database
• Map fields: title, body, platform-specific content, source URL, creation time

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Final Results

Mixed-media effect supporting multi-level headings, code blocks, and other rich media

Mobile layout effect, ready for direct publishing

After workflow runs, you’ll get:

• Beautifully formatted social media articles (Markdown format)
• Short copy suitable for visual platforms with tags
• All content automatically saved to Notion knowledge base

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Pitfalls to Avoid

During setup, be aware of:

1. RSS Value - While RSS seems “outdated,” its real-time push and structured nature make it extremely valuable for content automation

2. ChatGPT Fabrication Risk - Must explicitly instruct AI in prompts not to fabricate information

3. Make Module Restrictions - Not all modules can serve as triggers; Watch RSS feed items must be placed first

4. JSON Parsing Position - JSON parsing modules best not placed at workflow’s final step

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Use Cases

Recommended For

• Content Platform Operators - Need to regularly publish technical or open-source project sharing content
• Multi-Platform Content Creators - Want to achieve content multi-platform distribution and reduce repetitive work
• Developers and Tech Enthusiasts - Want to quickly organize and share popular GitHub projects
• AI Industry Professionals - Interested in automation workflows and AI applications

May Not Suit

• Creators preferring completely manual creation and meticulous content polishing
• Users completely unfamiliar with automation platforms and AI tools
• Those with irregular content needs or very low update frequency

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Expansion Possibilities

This workflow can extend to more platforms:

• Medium - Markdown format publishes directly
• Dev.to - Also supports Markdown
• Hashnode - Through API or automation tools
• YouTube/Twitter - Generate video scripts or tweets

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FAQ

Can this workflow adapt to other platforms?

Yes! Besides WeChat, it can simultaneously generate content for Instagram, LinkedIn, and any platform supporting Markdown like Medium, Dev.to, and Hashnode.

Is RSS still relevant?

While RSS may seem outdated in the algorithm-driven era, its real-time push, structured content, and high customization make it extremely valuable for vertical niche information aggregation.

How to prevent ChatGPT from fabricating content?

Explicitly instruct AI in prompts not to fabricate information and require source citations to avoid generating false content to meet word count requirements.

How long does workflow setup take?

The video demonstration takes about 32 minutes to complete Make.com configuration. Users with automation tool experience should achieve similar times.

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Next Steps

After mastering the basic workflow, you can try:

• Add more RSS sources to expand content sources
• Integrate image generation APIs to automatically create visuals
• Add review steps to ensure content quality
• Set up scheduled publishing for complete automation

Feel free to leave comments with questions!